Motorhome tourism keeps on growing. More and more families, couples and travellers are choosing the freedom of the road as a lifestyle, and with them comes a growing demand for facilities that offer something more than just a pitch. In this scenario, one of the most effective strategies to attract travellers to your motorhome area is installing a self-service laundry, a high perceived-value service that turns a technical stop into a comfort experience. For site managers, the question is no longer just how to fill the area, but which services really make the difference in building customer loyalty and maximising revenue per pitch.
The answer usually lies in everyday details. Being able to do the laundry quickly and efficiently is one of the services most valued by users, especially those on long routes or travelling as a family.
Why a laundry is a key service in a motorhome area
The real need of the travelling motorhomer
Motorhome travellers aren’t just away for the weekend. These are stays of several days, weeks or even months. Clothes get dirty, get wet, need maintenance. And although many motorhomers carry small portable solutions, none of them replace a proper washing machine and dryer.
A service that sets your area apart from the competition
The motorhome area market in Spain is growing fast, but the offering is still uneven. Many facilities provide electrical hook-up, water and grey water disposal. Few go beyond that. Adding a self-service laundry is a strong selling point against the competition.
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Benefits for the manager
The business model: no upfront investment
One of the most common obstacles when a manager considers adding a laundry is cost. However, there are outsourced management models that remove that obstacle entirely.
In this model (called the Management Service by Lavatur), the provider installs the equipment at no cost to the site, handles all operational management, and the manager receives a share of the revenue generated. In practice:
- No upfront investment: You don’t need to invest in machinery or the installation of the latest equipment on the market.
- Full maintenance included: Forget about breakdown issues. They have their own Technical Assistance Service (SAT) with staff at all national branches, ensuring a fast response and equipment replacement if it can’t be repaired on site.
- Autonomous payment systems: They implement state-of-the-art technology, including the Kiosk payment point (contactless) and a mobile App where users can pay, check availability and book machines. The system is also fully inclusive of traveller preferences, allowing payment both digitally and traditionally with coins. As a manager, you’ll have access to a Dashboard to monitor usage statistics and billing with full transparency.
- Customer support 7 days a week: A free user support phone line (9am to 10pm) is available to resolve queries or issues remotely, taking that workload off the area’s staff.
- Shared revenue: You’ll earn financial benefits from day one, turning a space within the area into a net source of income.
- Professional image: The service includes personalising the space with instructions and signage in 4 languages.
Conclusion
A self-service laundry generates direct financial return, improves customer satisfaction and strengthens the area’s positioning. And with the right management model, adding one carries no risk or investment.
If you’d like to know more about how this model works, Lavatur has over 30 years of experience managing laundries at campsites and motorhome areas across Spain. The consultation is free, with no obligation.